Project Idea:

A student-led initiative at FSJES AC, aimed at exploring marketing in the digital age. As part of this initiative, I participated in organizing an academic conference titled: "Ain Choc – The Marketing Profession in the Digital Age: Skills, Challenges, and Transformations." The project offered practical insights into marketing trends, digital transformation, and the evolving challenges of the profession.

Context:

The initiative was executed under GenCM FSJESC, and I contributed as a member responsible for design and visual content. This role allowed me to experience the process of bringing a project from planning to live execution, while applying marketing and design skills.

My Role – Design & Visual Contributor:

• Created the conference poster and visual materials, helping bring the project to life step by step.

• Ensured visual consistency and appeal across all materials.

• Assisted in communication and promotion efforts.

• Participated in on-site organization during the conference, supporting smooth execution.

Skills Developed:

• Event design and visual content creation.

• Application of marketing concepts in a real academic setting.

• Collaboration and coordination within a student initiative.

• Enhancing presentation and organizational skills.

Conclusion:

Contributing to this initiative allowed me to see a project grow from concept to execution, providing rich learning opportunities. It strengthened my practical marketing and design skills and enhanced my ability to contribute effectively to student-led initiatives.